Why 'Ocean Tides Performance Group'?

Ocean Tides Performance Group is not about oceanography. Ocean Tides is an organizational development consulting firm based in Winnipeg, Manitoba, Canada. Why 'Ocean Tides' when the nearest ocean is 2000 kilometers away? The company name is a metaphor.

An ocean tide refers to the cyclical rise and fall of seawater. Tides are caused by variations in the gravitational attraction between the earth, moon and sun. This can be related to the variations in our society, economy and organizations and the systematic and often cyclical strategies required to attain individual and organizational goals.

Ocean Tides' represent the tides of change required for performance improvement in relation to these variations in our environment.